HIRE A COACH. Speaking,
business, or life.
UPDATE YOUR WEBSITE.
Improve the look and make it
ADD A WEBSITE. Consider
both a “speaker” website and a
IMPROVE YOUR BACK OFFICE
OR SALES SOFTWARE. Customer
relationship management (CRM),
automated marketing, accounting,
project management, or e-commerce.
ADD S TAFF. Virtual? Contract or
employee? Part-time or full-time?
IMPROVE YOUR MATERIALS.
Hire a graphic artist and/or editor to
improve the quality of manuals and
other collateral materials.
SELF-PUBLISH YOUR BOOK.
HIRE A RESEARCH FIRM TO
CONDUCT ORIGINAL RESEARCH.
Add credibility and depth to
COMMIT TO MORE
Go deeper on a current area of
expertise or try something new.
ADD ONLINE LEARNING. Use
membership software and a learning
management system (LMS).
PRO TEC T YOUR INTELLEC TUAL
PROPERTY. Follow the trademark
process and file any necessary
Short-term success can be achieved by investing more money in
your already strong areas. But long-term success, in the opinion of
these seasoned speakers, comes from investing in the weakest areas
of your business—even the areas you personally dislike.
TAKE ADVICE, BUT KNOW THYSELF
We’re all biased. If you ask me, a 35-plus-year sales expert, where
to spend your money, I’ll suggest improving your website, posting
You Tube videos, doing promotional mailings, or investing in a
Now, that’s great advice, as long as it’s a good fit for you and
your business. You will have a clearer understanding of your
opportunities and alternatives if you ask a variety of people.
Then look for the best fit for you.
The National Speakers Association was founded on the
philosophies and encouragement of Cavett Robert: We will
always be stronger helping each other than we will ever be just
fighting alone. Get involved in your local chapter, volunteer to
work on a committee, or start a mastermind group.
Keep asking others for their opinions on how to best grow
your business, at every stage of your business. The person with
the smallest ego tends to get the best advice. The more voices
you consider, the lower the risk in whatever you decide to
invest in next. ■
CSP, CPAE, has
been a sales and sales
and trainer as well as
a proud member of
NSA for over 35 years.
Jim is also a loyal and
active member of the