A Bureau Owner’s Advice
on Getting Started
News and notes on the
art and business of speaking
Want more people to
register for your webinar?
Start promoting it earlier.
According to research by
On24, nearly half of people
sign up a week to two
weeks before an event.
Another quarter sign up the
day of the webinar.
Build up interest with
promotion on social media
and via email for a couple
of weeks leading up to
your webinar. Here’s a
breakdown of how many
days before the event
Jeanne Robertson, CSP, CPAE, is a case study in longevity in the
speaking business, changing her business as she goes to suit her
interests and her audiences, and using You Tube to her advantage.
Her most popular video is “Don’t Send a Man to the Grocery
Store” with more than 9,170,000 views. She adds a new video
every month. Find her at youtube.com/JeanneRobertson.
Keep ’Em Laughing
Speaker bureaus work with estab- lished speakers. And while no bureau is in the business of developing speakers, they often are asked for
advice. Cautioning that no advice is one-size-fits-all, here is the short list from the
National Speakers Bureau:
Speak. As often as possible, at work
and for your volunteer organizations.
Develop expertise in your field. You
can do this in a variety of ways: through
solid work experience; reading books,
articles, and blogs; contributing to and
commenting on blogs; writing articles for
publication in your industry. You should
also join LinkedIn groups in your field.
Read the answers to questions and start
sharing your expertise.
Seek feedback. Invite other professional speakers to your speeches, and ask
what they think.
Get a coach. Find a professional
speaker coach, or several. Coaching costs
money, but you and your career are worth
Leverage video. Take every opportunity to get the video of your presentations, both to improve and to build a
library of videos so bureaus can sell you.
Testimonials are nice, but video gets you
booked. Bureaus prefer a video of a full
speech rather than a sizzle real.
Time your book right. It may be
easier to get speaking engagements to
promote your book if you already have a
track record of speaking. Consider writing the book after you have significant
You (Tube) Have to See This!