People may not notice your
punctuation when you speak,
but using good grammar,
spelling, and punctuation is
essential on your slides,
handouts, website, and other
Here are a few tips on
hyphens from grammar gurus
Strunk and White.
DO USE H YPHENS
To join two or more words to
form a compound adjective:
DO NOT USE HYPHENS
Between two words that can
better be written as one:
Wild-life could be wildlife
Bell-boy could be bellboy
Common sense might guide
you, but a dictionary is more
reliable if you’re unsure.
HYPHENS GONE WRONG
In Chattanooga, two
News and the Free Press.
The paper became the
Press. That’s not exactly what
they were going for.
Excerpted from The Elements
of Style, William Strunk Jr.
and E.B. White, Third Edition.
Commonly referred to as
Strunk and White.
Your 404 Page
When visitors click on a broken link on your site, they land on the “404” page. If the visitors aren’t very
motivated, they leave. You might be able to keep
them, depending on the content of your “404.”
Unless you have an /xyz page, this will take
you to your 404 page. Is it boring or unfriendly?
Is it apologetic and helpful? Even a little edgy?
Here are some of our favorite redirects:
“Oops! You got lost!” with your site map
Friendly apology, phone number, and link
to contact page with an offer to help with
whatever they need
A sitewide search box
An invite to the contact page and links to
your 20 top blog posts
A video from you
And isn’t this friendly? “But if you were
looking for yourself, love in all the wrong
places, or a fight, please return to your
favorite search engine and re-query.”
Inbound Marketing Metrics
What are your company’s top marketing challenges?
Generating traffic and leads 63%
Proving the ROI of our marketing activities 40%
Securing enough budget 28%
Identifying the right technologies for our needs 26%
Managing our website 26%
Targeting content for an international audience 21%
Training our team 19%
Hiring top talent 16%
Finding an executive sponsor 7% STATE OF INBOUND
A 2017 State of Inbound report from HubSpot, a provider of inbound marketing software, found
that most companies struggle with making sense of their online metrics. The solution: Make sure
you have the right tools to track and analyze your marketing efforts. To get the full report and
learn more, visit stateofinbound.com.