SHOULD YOU MANAGE
YOUR OWN SOCIAL MEDIA?
LETHIA OWENS, CSP,
is a Market Domination strategist
and the CEO of Game Changers
International. She helps experts
build magnetic brands and get
noticed, booked, and paid what
they are worth.
BY LETHIA OWENS, CSP
Big stages, small stages, workshops, and travel. As a speaker, you’re busy, and the time you have avail- able to manage your social media is limited. So,
should you do it yourself or outsource? It depends. Your
social media marketing strategy should take into consideration your goals, budget, time, and expertise. Below are
some tips to help you decide what could work best for you.
For most speakers, a hybrid solution will work best because each
business model and situation is different. Use these practices to
help you create a customized social media strategy based on your
Decide how you want your brand to be represented online.
Social media is all about conversations and connections. No one
can connect with your audience the way you do.
Look at your business goals. Evaluate what you want to achieve.
Are you trying to build credibility, establish yourself as an expert, or
extend your reach?
Evaluate your resources. Determine which tasks you will perform yourself and which you will outsource based on your resources.
Take a skills inventory. How good are you at copy writing, graphics, and social media platform skills?0 If the answer is “not very,”
your time is better spent farming these out.
Outsource tasks where you lack expertise. Amateur graphics
will negatively impact an otherwise great blog post.
Keep the tasks you enjoy. Using the results from your skills
inventory, take on the tasks you enjoy—if you have the time.
Do It Yourself If:
£ You have a limited
£ You enjoy
connecting with your
£ You have time
to learn how to
a social media
£ You see proof that
what you’re doing is
£ You have limited
time to post
£ You don’t feel
your social media.
£ You’re trying to
reach a larger
audience in a short
period of time (e.g.,
for a book launch).
£ You need help with
you aren’t getting
the results you