TO SAVE TIME
BY LAURA STACK, MBA, CSP, CPAE
Just because you can update your website, create
graphics, or do your taxes doesn’t mean you should.
As professional speakers, we’re wise to rely on
other people to do things that we don’t have the
time, talent, or circumstances to do ourselves. To
grow your business, focus on the activities that
you are uniquely capable and qualified to do—and
outsource the rest.
Some tasks you’ll have to keep. So that you can
spend your time being the brand builder, the rainmaker, and the subject matter expert, try these tools:
TRIPIT: Travel-planning app to store travel
documents, get flight alerts, share plans, and more.
SHOR TKE YS: Windows utility that lets you
create text shortcuts to make typing faster.
PAY TRUS T: Bill management service that collects,
scans, and emails paper bills and allows one-click
bill pay. paytrust.com
A WEBER: Email marketing platform to manage lists,
create e-newsletters, and autoresponder follow-up.
SURVE YMONKE Y: Online provider to create, send,
and analyze surveys. surveymonkey.com
CLICK TO T WEE T: Link generator that creates
unique, trackable links for your messages.
DOODLE: Internet calendar tool that coordinates
meetings based on user polling. doodle.com
HOO TSUITE: Social media management tool that
lets you schedule and post updates. hootsuite.com
QUICKBOOKS: Software solution for managing
payroll, sales, and other small-business functions.
HIGH TAIL: Secure portal for creative collaboration
and reviews. hightail.com
LAURA STACK, MBA,
CSP, CPAE, is often better
known by her moniker, The
Productivity Pro®. She is a
past president of NSA and a
noted authority on personal
BY JEAN HOUSTON SHORE,
CPA, MBA, CSP
JEAN HOUSTON SHORE, CPA, MBA,
C SP, works with organizations that want their
people to work together better. A CPA married to
a CPA, she watches numbers like a hawk.
Are you stepping over a dollar to pick up a dime? You could be if you’re spending loads of time on data entry or struggling with awful “free” software because you’re reluctant to hire an accounting professional.
Crunching financial numbers is not the point; making good decisions is.
GOOD ACCOUNTING HELPS YOU:
Determine your marketing budget.
Anticipate financing needs.
Identify your most profitable customers, industries, or product lines.
Say “no” to time-wasters dressed up as opportunities.
Even if it isn’t fun, accounting matters. But should you do it yourself
if you want to? Here’s a test: Do you know what Revenue ≠ Profit ≠ Cash
If this statement makes perfect sense to you, you’re smart enough to do
your own bookkeeping and perhaps your own accounting using software. If
not, hire someone immediately to teach you these business basics!
But one thing you must always do yourself—analyze your results.
Business-level software generates reports comparing year-to-date numbers to that budget you painstakingly created. (What? You didn’t create a
Engaging with your finances shows what strategies are working and which
ones should be scrapped. And that’s always time well spent.