What happens before an event impacts how e;ectively the webinar contributes to your goals. Which
features do you need? Which are already covered by
other software you use, such as a stand-alone CRM
or shopping cart? Here’s what to look for:
PORTALS FOR MULTIPLE EVENTS: Host multiple
events on a single page. Useful for ongoing series or
REGISTRATION PAGE BRANDING: Customize
layouts, images, and colors of a registration page.
REGISTRATION PAGE FEATURES: Enable a variety of
functions, such as question types, including a video,
and allowing registrants to sign up using a social
E-COMMERCE: Process a credit card and not
complete registration until payment is made.
EMAIL PROMOTION: Send independent, non-event
emails from within the system. Some o;er a CRM
database that lets you manage/segment your list.
SOCIAL MEDIA PROMOTION: Embed publish-to-social media tools, like “share this event.”
SOURCE TRACKING: Generate multiple URLs
for promotion, each of which is tracked uniquely
allowing you to evaluate the e;ectiveness of various
AFFILIATE MARKETING: Track referral payments in
a shopping cart system.
CONFIRM, REMIND EMAILS: Deliver participation
details and reminders to registrants.
CMS (CONTENT MANAGEMENT SYS TEM): Manage
assets across multiple events with a centralized
REHEARSE: Practice your presentation with your
presentation team in the same virtual room where
you’ll be for the live event.
After a live session, what you do with the recording
has the potential to be useful well beyond “share a link
to the recording.” These features can help:
RECORDING FORMAT: Record to the Cloud or to a
hard drive and choose the output format.
PLAYBACK UX: Select the user experience when
watching your webinar recording. Some o;er
fast-forward, rewind, and chapter controls.
Depending on how you plan to use
the webinar platform, there are
dozens of features that can enhance
the experience—for you and your
users. Learn more about each of
DO YOU NEED?
If you want to be more engaging than “talking over
PowerPoint,” these features of your webinar software
will help or hurt your cause:
GREENROOM/POST-EVENT ROOMS: Convene “
backstage” privately, before and/or after the event, and
enable free movement “onto and o; stage” at any time.
AUDIO: Allow participants to hear and speak—using
their telephone and/or computer speakers/microphone.
VIDEO, LIVE: Appear on camera and connect to
VISUAL SHARING (SLIDES, DESKTOP): Share
PowerPoint or your computer desktop in a non-video-oriented manner.
CHAT: Enable participants to chat to presenters, and
Q&A: Manage questions by flagging/marking,
answering, or dismissing.
FILE SHARE, HANDOUTS: Distribute files flexibly.
POLLS, SURVEYS: O;er multiple-choice questions.
BRANDING (AUDIENCE CONSOLE): Customize
the audience participation console with di;erent
colors, layouts, or images—including a partner
logo, for example.
VIDEO, ASSET UTILIZATION: Use prerecorded video
assets (uploaded or on You Tube).
FEEDBACK: Give audiences the ability to provide
nontextual clues (e.g., handup, emoticons, attention meter).
LIVE UX (PRESENTER): Provide the presenter with
intuitive and flexible tools that allow a feature to be
turned on and o;.