Patricia Fripp, CSP, CPAE, has always looked for
ways to improve her skills, but she found that she
really came alive when speaking to NSA chapters
about improving presentations. That feeling was
validated when, after delivering a speech at a
Fortune 500 company, the national sales manager
came up to her and said, “Patricia, I liked your
speech. However, I loved how you delivered it. Can
you help our sales teams speak that way?”
That conversation led to a pivot from being an
in-demand keynote speaker on “Getting, Keeping,
and Deserving Customers” to a new focus on
“Presentation Skills”—and to becoming a speech
coach and sales presentation skills expert.
Another pivot was put into motion when,
after delivering a keynote speech, the company
president asked, “Do you do speech coaching?”
Patricia replied that she did, but mostly for her
THE POWER OF DIVERSIFYING
“Listen to your audience.
They will always tell you what you
should be speaking about.”
q When your message must be memorable, your presentation powerful,
and your sales successful, PATRICIA FRIPP, CSP, CPAE, can help. She was
named “One of the 10 most electrifying speakers in North America” by
Meetings and Conventions magazine.
friends. The president’s reply was, “I wish I were one of your
friends.” This got her thinking about shifting her business
from keynoting to doing more presentation skills coaching.
The new direction was set an hour later when she
received a voicemail from a woman saying, “I don’t know if
you do this, but if you do, I want to give you to my husband
for his birthday.” That got her attention!
The message continued, “Seven members of my sales
team came to your speaking class and raved. My husband is
a good speaker and has a really important speech coming up.
Can I hire you to help him?” From that day, Patricia officially
added the title of executive speech coach to her repertoire.
Today, 25 percent of her work consists of keynotes and
breakouts, 35 percent teaching sales presentation skills, and
40 percent speech coaching executives or with teams.
This diversification not only keeps her calendar full, it
also protects her business from a downturn in any one of