Ten years ago, Neen James, MBA, CSP, was
speaking about productivity. But she found
that the space was full of speakers professing to
be time management and productivity experts,
making it difficult to stand out from the crowd.
Plus, she realized that she never really
believed in time management. In her book
Folding Time™, she says, “Time management
is OUT.” Neen realized that productivity is a
powerful combination of time, attention, and
energy that gets results. She noticed that the
lesson her audiences and clients were really
responding to was how to pay attention to what
Then a strategic counseling conversation
with the legendary Mark Sanborn, CSP, CPAE,
kick-started the pivoting of her brand. He
SHIFTING HER ATTENTION
asked her, “What do you really want?” She answered, “I want
the world to pay attention!” To her, that means truly listening
with your eyes, heart, and soul. It means being present in the
presence of others. She never wants anyone to feel invisible.
She wants people to be seen and heard.
So, Attention Pays™ was born. This led to a total rebrand,
updated website, fresh keynotes, and a brand-new book by
the same name. All these deliverables were the direct result
of the evolution of her message.
As a corporate business speaker, she’s found that people
are overwhelmed, overstressed, and overtired. They are more
distracted and disconnected than ever before. Attention
Pays™ is fast becoming her most popular keynote, and she
is now building an assessment tool and creating a series of
books. She is creating an “Attention Movement.”
Neen says, “I believe that attention is the evolution of the
q Dubbed the “energizer powerhouse” by event planners and
meeting organizers worldwide, NEEN JAMES, MBA, CSP, is the
queen of using attention to increase productivity.
“As we evolve as speakers, our topics
need to evolve, too.”