It’s funny. We spend so much time online that it’s become second nature. As a result, we’ve become incredibly dismissive of any website that doesn’t react in exactly the way we want.
Photos load too slowly? We’re out of here.
Images look bad on your phone or tablet? Sorry, I’m gone.
Can’t find exactly what we’re looking for in seconds? Try another site.
Why is it that we have such sophisticated tastes and demanding
palates with other companies’ websites, yet we don’t apply the same
standards to our own?
Sure, you can blame some of it on the cobbler’s kids having
no shoes, but when was the last time you described yourself as
BY BRUCE TURKEL, CPAE
TAKE YOUR SITE
TO THE NEXT LEVEL
content to be all
about your clients