TROY HAZARD, CSP,
has spoken in 23 countries
around the world over the
past 20 years. He is an
Amazon business books
best-selling author and
television host. In addition
to his speaking business,
he has owned 11 companies
over 29 years and has
consulted to 300-plus
companies in 16 countries
on business strategy,
leadership, and marketing.
Find him at troyhazard.com
1. Are you looking
at your business
in truth or fear?
The market and
the economy are
driven by the
of fear and greed,
and panic or
pride. Face your
future standing in
2. Can you spot
in an obstacle?
Are you ready
to run into the
only for the brave.
3. Cash is king.
Do you have
enough? In an
it never rains, it
pours, so have
you’ll want to be
What is yours?
How will you
in an economic
the eyes of your
will you solve for
5. Do you have
clarity of vision? If
you want to avoid
the accident, be
clear on the road
ahead. What is
your vision of the
5 QUESTIONS TO ASK TO ‘SELF-CHECK’
When times are good, events are plentiful, your fee is your
fee, and our profession is looked upon as an energetic and
entertaining way to invigorate a crowd into action.
When times are tough, you want to be that person
who solves a problem for your client, because that’s all
they are focused on.
When a market focus shifts, consider what your focus should be. A market
positioning for your business that is laser focused on the value you bring to
an event, and the problem you solve for that client, is your value proposition.
And you want to have some credibility behind the promise you make
about the problem you’ll solve.
In 2009, there were 1,000 speakers hitting the market who were all of
a sudden “growth speakers” or the speaker who could help you “overcome
adversity.” The only problem was that most of them had never really grown
a business or experienced any real adversity in their lives. Make sure your
positioning is done with authenticity and experience.
ARE YOU FUTURE-PROOFED? What problem could you solve when a
market shifts focus?
We’ve been able to develop
a clear roadmap to be one
step ahead of a shift, a market change, or an industry
trend. You can only do that if you have a
distinct clarity of vision and a conviction to
pursue that vision.
We create vision in our business by starting with personal vision. What do you want
out of life, what’s important to you and your
family, and how is your business going to
help you deliver on that?
Have clarity and conviction
of your vision.
With a personal vision in place,
it’s then so much easier to match
your business vision to suit your
personal vision. This way, you’re
building your future bottom-up, not
top-down. It’s not all about blue skies
ARE YOU FUTURE-PROOFED? The
grounding of a personal vision for your
future answers one simple question
that lies deep within all of us: What will
make me happy?
If you can answer these questions, the speed bumps of a rocky road might not seem
as rough to ride. Economic corrections don’t need to be rough, they just need to be
respected. To future-proof our businesses, we need to simply learn from the past and
apply that to the present to protect our future.