If you had to ask three of your clients what your brand is, what would they say?
More important, would they all say the same thing? Here are three of five keys to
ignite your personal brand from Pamela Gilchrist.
1. IDENTIFY YOUR TARGET
AUDIENCE. Your branding
shouldn’t start with what
you do, but rather who
you serve, because, like
Bruce Turkel, CPAE, says,
“It’s all about them!” Whom
do you want to reach?
What industries are they
a part of, where are they
geographically, what are
2. FIND YOUR WHY.
Why do you speak, why
should your audience
care, and why should they
hear your message now?
Understanding your why will
help others not only to know
what you talk about, but also
to be inspired by why you
talk about it.
3. CLARIF Y YOUR
OBJECTIVE. What are
you trying to help other
people do? Are you giving
them advice, tips, or your
research—or maybe all three?
Are you motivating them,
entertaining them, or some
combination of the above?
Knowing what you’re trying to
do helps to better establish
your unique brand identity.
3 KEYS TO IGNITE YOUR PERSONAL BRAND
As temperatures change and seasons intensify, allerg y sufferers are xperiencing worsening symptoms.
Here are some ways to keep your allergies at
bay when traveling to preserve your voice.
While FLYING, use a saline nasal mist
every hour to prevent dryness. Early morning flights are usually safer, as the plane is
cleaner with fewer allergens that accumulate
in the pressurized air throughout the day.
Let the RENTAL CAR air conditioner or
heating system run for a few minutes with
the doors or windows open before you leave
the lot. This will help clear the vents of any
settled pollen before you start driving.
Check the ALLERGY RATING of your
destination on a site like pollen.com. If the
count is high where you’re going, avoid the
worst times of day by staying inside between
5 and 10 a.m.
In HOTELS, ask for a sunny room far
away from the pool. This combo helps
keep the mold potential to a minimum.
Prevent overnight sinus swelling by
packing your own PILLOWCASE to make
sure it’s free from down allergens.
on the Road
FOCUS ON S T YLE
THE INS & OUTS OF
Most of us know when to use
quotation marks, but not where.
Here are the golden rules:
In American English, commas
and periods always go INSIDE
“You can choose where we go
for dinner,” Rory said.
Anand loves to perform and he
“can’t wait to get back onstage.”
They described themselves
as “brilliant,” “amazing,” and
Colons, semicolons, and dashes
go OUTSIDE quotation marks.
She calls it a “pram”; I call it a
My three favorite actors in “The
Godfather”: Al Pacino, Robert
Duvall, and Abe Vigoda.
Question marks and exclamation
points go inside the quotation
marks if they are part of the
quoted statement, but outside
if they apply to the whole
sentence—not just the part being
The interviewer asked the star,
“What was your favorite part of
Do you think they can up the
price if they call the unfinished
basement a “bonus room”?
OTHER QUOTE NOTES
Beyond direct quotes and titles,
you can use quotation marks to
imply alternate meanings and to
write words as words.
She told us she was “working,”
but it looked more like she was
“Imbibe” means to take a drink.
For all five keys and more ideas to develop your personal branding,
see Chapter 2 of Speak More.