5 Keys to Booking
Are you maximizing your current client
list like you should be to help you book
more business? Here are five keys to help
you maximize current contacts:
¢ EMAIL. EMAIL. EMAIL. I’ve heard that
email broadcasting is dead. But all of the
business experts I follow are still using it,
so my belief is that email is still effective.
Sending your prospects and clients good
solid content, week after week, year after
year, is still a valid approach, because
you never know when you are going to be
in the right place at the right time.
¢ THE BIG ASK. One of the golden rules of
business is to “ask for the business.” A lot of
speakers are shy or nervous that they will
annoy someone on their email list if they
promote too often. Though you don’t want
to be hitting up prospects every week,
what if you sent five valuable insights and
then did a promotion about one of your
¢ CREATE A POST-GIG PROCESS.
Consider a “post-engagement review”
call with each client to walk through
recommendations on how they can keep
your message alive. Doing so allows you to
offer next steps and new topics.
¢ REFERRALS, REFERRALS, REFERRALS.
Who else could benefit from your message?
Ask clients—who already know, like, and trust
you—if there are other departments (
corporate) or sister organizations (associations) that
might benefit from your message.
¢ GO DEEP. Are you booking one transaction at a time, or is there more you can
do for each client? How might you effect
real cultural change at their organization?
This may not always apply, but a speaking
engagement may be just the beginning of a
long-term, deep relationship.
These five keys will help you book more
JANE ATKINSON has three decades of
experience helping speakers catapult their
careers, some to seven-figure success. She’s
published three books on building wealth as
a speaker, including The Wealthy Speaker
Daily Success Planner and Journal. For more
information go to speakerlauncher.com.
BY JANE ATKINSON
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