When you have a
signature story that has
become an integral part of
your message and brand, I
have found several options
to vary the delivery:
Tell the story yourself.
Use an audio recording
of you reading the story.
Create a short video
of the story using
pictures and words with
background music. Simple
Truths did this when they
published our book on
customer service based on
the story of “Johnny the
Create a dramatization
of the story. Sollah
Interactive in Des Moines,
Iowa, made a 16-minute
movie of the Johnny story.
I often use a five-minute
condensed version of the
movie in a keynote and the
full version in a training
BARBARA GLANZ, CSP,
CPAE, focuses on creating
workplaces and lives of
purpose, joy, and caring. She
is the first speaker on record
to speak in all 50 states and
on all seven continents. She
loves people, travel, books,
butterflies, dolls, and the beach!
moment was the realization that each of those
people was asking for the very first time. Now I
remind myself that even though I may be telling
the story of “Johnny the Bagger®” for the thousandth time, it is the first time this audience has
TRY SOMETHING NEW. To add some
freshness to what I am doing, I always try at
least one new thing in each presentation. It
might be a new idea, a new story, a new cartoon, or a new short interactive exercise. They
don’t always work, but it challenges me to not
COME FROM A PLACE OF SERVICE.
For me, the most significant way I have found
to be authentic and “with” my audiences is my
foundational belief that I am just the messenger. I work hard, but I believe as influencers, we
all have been given a very precious gift. With
that gift comes an awesome responsibility to
use it to make a difference in the world. My
friend Ken Blanchard’s definition of “ego” is
“edging God out.” That helps me remember
that when I speak, it is not about me or the
money or the prestige. It is about coming from
a place of service to that particular audience.
GET YOUR GROOVE ON
Listen to AC/DC.
—Ann Hogan, MEd, SPHR, SHRM-SCP
Dance to “Come Alive” from The
Greatest Showman. —Fred Moore
I listen to “Free Bird,” complete with
dance moves. —Susan Gunn, CFE
I eat a banana for its nerve-calming
properties, and I talk to attendees. Not
at the same time, though!
—Stephanie Angelo, SPHR, SHRM-SCP
I drink an Emergen-C® drink one
—Debbie Lyn Toomey, RN, CIPP
MINDSETS, MANTRAS, AND MOTIVATIONS
I keep a copy of my mortgage and my daughter’s
college tuition with me when I travel. I look at it
and then get onstage.
—David Avrin, CSP, Global Speaking Fellow
When I handled late comedian Bob Hope, he often
would hum a tune before he would emcee or give
a performance. For some reason, I started doing
it too. I’ll think of words to an upbeat song and
quietly hum to myself.
—Robert Stack, MCLC, BCC, APR, Fellow PRSA
Before every program, I go in the bathroom and tell
myself, “This is going to be the best event ever!” I do
that over and over until I totally believe it. Sometimes
it takes saying it once or t wice. Sometimes it takes a
few minutes. —Tim Gard, CSP, CPAE
We posted this question to the NSA Facebook page: “How do you keep your energy up when
giving the same speech hundreds of times?” Here are a few of our favorite ideas.