SHARON M. WEINSTEIN, CSP,
trains in high-stress industries like
healthcare, hospitality, and human capital.
One of two nurses in the world with a
CSP/Fellow of the
American Academy of
Nursing designation,
she has conquered the
balancing act and lives
and works stress-free!
SMALL AND MIGHTY
Mini-books are so powerful because they have
multiple purposes, including marketing, revenue
generation, and more.
I asked multiple authors about their reasons for
creating mini-books, and I got multiple responses.
¢ Tyrone A. Holmes, EdD, CP T, and Mary C. Kelly,
PhD, use them as a marketing tool.
¢Stan Phelps, JD, MBA, likes mini-books
because he can craft a story in 32 pages that shares
his WHY and brings him closer to an engagement.
¢Gregg Gregory, CSP, uses his small book as a
stepping-stone to his standard-sized book.
¢Kate Delaney has increased gigs thanks to her
book. She tailors the cover and front matter to a
sponsor/CEO with personalized messaging.
¢Daniel D. Matthews, DTM, says mini-books
open the door to relationship-building.
¢Cara Silletto, MBA, uses her mini-book about
millennials as a tangible takeaway. She’s also a fan of
special orders.
Small and mighty … small and meaty … little size
and big impact. The results are in! The timing has never
been better for the small book with a big message! ■
Gregg Gregory,
CSP, offers his
mini as a taste
of his standard-sized book.
Generate additional revenue
by adding a mini-book to your
offerings.
Generate repeat business based on
a series of mini-books.
Use the book in advance of your
engagement with an assignment
for your audience to read the first
chapter and come prepared for
discussion.
Carry copies with you. Give them
away and share the wealth.
Place a mini-book on each attend-
ee’s seat so they have to pick it up
to sit down.
Place mini-books on the first 100
seats in the room to encourage
engagement.
BIG IDEAS FOR
USING MINI-BOOKS
Our authors suggest:
