If Lee Majors was “The Six Million Dollar Man” on the 1970s TV series, speaker Sean Roach is the updated version. He says he’s sold about $100 million in products from the stage—and strives to
do it in an ethical and honest fashion.
You don’t have to be a jerk to sell, sell,
sell, he says. You can do it in ways that
benefit everyone: sellers, buyers, meeting
hosts, and even audience members who
Here’s the odd part about Sean: He has
to sell because he often speaks for free.
“I rarely get paid to give a speech,” he
says. “Before I open my mouth, I’m in the
red. I’m in the red for my hotel room, for
my airfare, for staff I brought out to sell
product. I’m in the red.”
He has his own products (all digital
now) and services he offers. But often
enough, he’ll be hired by a company to
pitch their product from the stage. He’s
“My record in 90 minutes is almost
$5 million,” he says. He sold a $2,997
package in an arena of 8,000 people.
How does he do it?
“I have that gift of reading and understanding an audience. Are they leaning
back in their chairs? Are they leaning
forward?” He’s paying attention.
Whether you’re a keynoter or a trainer,
back-of-the-room sales need to be front of
mind if you want to grow this additional
and lucrative revenue stream. Few do it
better than Sean.
His No. 1 rule: “Surrender to the fact
that 50 percent of the audience hates you
before you ever open your mouth.”