BY GINA CARR, MBA
HOW TO GET LOTS
OF PEOPLE TO PAY
YOU FOR YOUR
Did you hear the one about Mark Zuckerberg sending checks to Facebook users just to say “thank you” for creating such good content on his platform?
Of course you didn’t, because that doesn’t
But what if it did?
Imagine getting a tiny deposit into your
bank account every time you get a “like” on
Facebook. Think that might change the way you
feel about social media and creating content?
Welcome to our world. It’s a world where we
get paid to do what we love: write articles about
interesting topics, interview brilliant people,
and create helpful videos. In short, we get paid
to post. And, we like it. A lot.
Traditional social-media platforms like
Facebook and Twitter don’t have “
get-paid-to-post” monetization options (yet), but others do.
An early adopter of this new technology, Terry
Brock, MBA, CSP, CPAE, has been experimenting with various components of one of these
platforms called Steemit for a couple of years.
In January 2018, Terry posted an interview
he did with Kuo Zhang, the general manager of
Alibaba.com, on Steemit. To our amazement,
this single video earned more than $5,000 in
less than 24 hours.
Results like that are not typical. But that
experience opened our eyes to the opportunity
that exists for adding another stream of NAM
(Non-Airplane Money) to our business model.
Traditional crowdfunding platforms, like Kickstarter or
Indiegogo, are typically used for funding big projects
like books, movies, or products. Newer platforms, like
Patreon, are frequently used as monthly financial support for podcasters or web show creators.
We refer to platforms like Steemit as “
microcrowdfunding” vehicles, because content creators get paid to
post “micro” pieces of content: a single article, video,
recording (narrative or music), or even a single photo.
Another component of these platforms that
invokes the “micro” moniker is the amount of money
associated with each “like,” which can be minuscule or
large. Literally, “upvotes” can be $0.03, $0.20, $1, $20,
or larger, garnering hundreds or thousands of dollars.
How Does It Work?
The way Steemit works is that users called Steemians
“upvote” your posts. An “upvote” is similar to a “like”
on Facebook with one important di;erence: A Steemit
upvote is connected to money. More specifically, a
Steemit upvote is connected to the cryptocurrency
Steem, which can be converted into U.S. dollars or
your local currency.
All content is open to the public. Supporters
merely “tip” the content creator. The amount of the
“tip” varies depending upon the supporter’s “
investment” in the platform and how much the supporter
likes the post.
There is no charge to join Steemit, and you do not
have to contribute any money to it. Your “investment”
in the platform can be earned via “sweat equity” from
the content you post or curate, or even from the comments you make on other people’s posts. You also can
jump start your investment by putting money into the