Quips, tips and parting shots
Debunking Success Myths
in the Speaking Business
7 More shortcuts to a 12-step program
Ihope you learned a
thing or two from
8 Shortcuts in the
September issue of
Speaker. If you’re
going to take it
from anyone, take it from a
recovering speaking addict
who’s been there and done
that. While we’re on a
myth-busting roll, here are
some additional revelations that separate fact from
Myth: You must have a
fact: Most demos are out of
date within a month of leaving the studio and besides,
no one looks as good on
video as in real life. Tell
clients, “A video doesn’t capture my
exceptional skills.” If they want to see
your work, they’ll have to find a way to
see you live. Arrogance implies value.
Myth: You must write a book.
fact: Most speakers’ books “borrow”
material originally written by Stephen
Covey or Jesus, with no attribution.
Instead of spending all that time writing,
put the effort into becoming a better
ezine, you’re actually helping clients
manage their time.
Myth: Attend conferences.
fact: The more conferences you attend,
the more likely you will be overloaded
with information that will paralyze you
before you’re ever able to implement
it. While you’re sitting in the audience
learning how to succeed in the speaking
business, think about people who are
not at the conference because they are,
Myth: You must read
fact: The more business books you buy,
the more you’ll realize how other people take the same
old crap and pretend they thought
of it. This is a valuable skill that is more
useful when applied
to your speaking
Myth: Keep cold
says that 150 calls
per day results in 50
contacts, which, in
turn, results in five leads that result
in no business. This is a wonderful
way to spend your day instead of, say,
working on your speaking skills.
Myth: You must change lives.
fact: Just because you’re a smooth
talker doesn’t mean you can change
people. Their lives are in shambles
because of something they did. You can
only point that out. Besides, if you can
change lives, why is your business struggling? The truth hurts.
Myth: It’s all about ezines.
fact: In this fast-paced electronic world,
it’s easier for clients to delete your
ezine than to throw away expensive
printed material that looks great and
stands out among spam. By sending an
With a decade of experience in healthcare and 20 years as a humorist and
motivational speaker, Ronald P. Culberson, MSW, CSP, offers funny presentations that show how humor can redefine excellence for healthcare leaders and
staff to improve the quality of patient care. For more information, visit www.