By Jerry Gitchel and
Susan Van Hooser
t’s been an exciting day! A major publishing
house just accepted your book proposal. You
are imagining huge advance checks, long lines
for your book signings, invitations to be interviewed on Larry King Live, and name recognition
wherever you go, all resulting in huge keynote fees
and multiple book deals.
Keep dreaming! Writing a best-seller is only a small portion of the work required to make your dream a reality.
According to Bowker, the global leader in bibliographic
information management, approximately 411,422 books
were published in the United States in 2007. Amazon.com
lists millions of titles on its site. Given those staggering figures, how will anyone know or get excited about the fact
that your book is now available?
Cutting through the clutter can be arduous, to say the
least. You may be surprised to learn that book publishing
houses are in the business of publishing books, and most
leave the all-important task of marketing to the author. If
your goal is to achieve commercial success and, ultimately,
best-seller status, get ready to do the lion’s share of the work
to make it happen.
Okay, I’m ready to make it happen. Is there a model I can follow?
If you ask 20 different authors how they achieved best-seller
success, you’ll probably get 20 different answers. Success is
not limited to one marketing model. While many different
approaches can lead to great results, it boils down to promotion, promotion, promotion.
One key promotion strategy to consider is a well-planned
and well-executed electronic book launch.