THE ART AND BUSINESS OF SPEAKING
JANUARY/FEBRUARY 2009
26
FEATURES
22
18 Geek Chic
Gina Schreck, CSP, takes the terror out of
technology … one webcast at a time.
By Jake Poinier
22 Holiday Ins & Outs
Start a holiday to promote your business
or special cause.
By Michelle Nichols
26 Bestsellerville: Next Exit
Use the Internet to launch your book
and drive sales.
By Jerry Gitchel and Susan Van Hooser
30 Three Ps in a Podcast: Power,
Positioning and Profitability
Boost brand awareness and create new
revenue streams with podcasts.
By Dick Bruso
30
COLUMNS
6 Reality Check
Putting a fine point on
the speaking industry
8 It’s Your Business
Advice for enterprising
speakers
10 Welcome to My World:
What’s Your Speaker
DNA? By Michel Neray
12 Relevant Resources
Time-saving tools and
technologies
13 What Would You Do?
Casting a reality check on
real-world conundrums
14 Frequently Asked
Questions: How to Work
With Speakers’ Bureaus
By Alan Parisse, MBA,
CSP, CPAE, Shep
Hyken, CSP, CPAE, and
Scott Friedman, CSP
34 Beyond Borders
Exploring culture,
countries and
comfort zones
35 Turning Point
A career-changing
moment or experience
42 Real Funny
Quips, tips and
parting shots
DEPARTMENTS
4 News from Headquarters
38 Calendar of Events
40 Index of Advertisers
