IT’S YOUR BUSINESS
Advice for enterprising speakers
Just;last;week,;a;client;confided, “My boss says I’m off the charts in substance, but the company doesn’t see me as executive material.” Obviously, this indi- vidual lacked executive presence.
When a person possesses this
quality, others take notice. They’ll say: “He
controls the room” or “She commands
attention as soon as she speaks.” Or, they
might say she has the intangible “it” factor.
A person with executive presence
can walk into a room and immediately
command attention by the way he stands,
speaks and makes steady eye contact. He
can voice his ideas and beliefs, even if
they are contrary to others’ opinions.
People who exude executive presence seem to understand their ability
title. They know what they say will be
judged by how they say it. They use
their personal style to empower and
connect with others.
The following 12 steps will help you
develop your own executive presence
so others see you as a leader who com-mands;attention;and;instills;confidence.
1Speak up. Be a regular contributor at the table. Don’t wait for others
to ask questions. Prepare three to four
points you want to deliver before a
meeting or important conversation.
How to Get “It” and Keep It
What Is “It”?
“it” is not. Executive presence is not
ability. And it’s not necessarily about
content, though knowledge and expertise are important. Executive presence
is about consistent long-lasting impressions created over time by the way
someone expresses himself and engages
2 State your beliefs. Articulate your ideas;with;confidence,;even;if
others don’t agree. Leaders stand up
and voice their opinions without apologizing or making excuses.
3 Use strong words. Avoid disclaim- ers and tentative phrases such as
“It seems I get results” or “I hope to
have the plan by October” or “In my
humble opinion” or “I think” or “I
guess.” Use assertive language, such as
“I believe” or “I would like the plans on
my desk by Monday” or “I get consistent results.”
4 Passion. Speak with passion, energy, conviction and commitment. High energy and emotional
content appeal to listeners on a very
5 Take credit. Self promotion is not bragging; it’s taking ownership and credit for your hard work so