5 THINGS
4
MAY I SUGGEST … At the
bottom of each search results
page are eight phrases
using your keyword. Use
ubersuggest.io to pull all
the “searches related to …”
by keyword phrase and get
every keyword idea related
to it. Use those phrases in
your content to create crowd-sourced pages, blogs, and
images.
5
EAR TO THE GROUND.
Google Alerts for SEO?
Visit Google.com/alerts and
search using quotes around
the words you want to track
exactly, such as “call for
speakers.” Don’t forget to
track your competitors, your
top keywords, and the entire
first chapter of your book.
You’ll be the first to know who
steals your stuff and who’s
asking for speakers.
1
TAKE A NIBBLE.
Nibbler.silktide.com runs an
extensive test on your site
and gives recommendations
on how to make it more
findable. Search engines
will never rank a site if it’s
not technically trustworthy.
Your webmaster can use this
report to tweak your site.
2
GET YOUR HEAD INTO THE
CLOUDS. WordArt.com used
to just be for creating pretty
word clouds. Now you can
use it to “test” your content
for relevancy. Run your URL
through the tool to visually
see if a search engine will
interpret what you wrote
correctly. The biggest
phrases in the cloud are
what the page will rank for
in search results.
3
ASK AND YOU SHALL
RECEIVE. Type a question
into Answer ThePublic.com
to get real-time “who,
what, where, why, when”
questions for any keyword
phrase. It generates a
graphic and an Excel sheet.
Great for blog ideas, social
media, and webpages.
HEATHER LUTZE, CSP,
is a speaker, trainer, and
consultant who literally
wrote the book on search
engine marketing. Three
books, in fact, including
the brand-new Marketing
Espionage: How to Spy on
Yourself, Your Prospects
and Your Competitors to
Dominate Online.
Su rprising
SEO Tools
Five innovative ways to help
improve your search rankings
Everyone knows search engine optimization
(SEO) matters, but few people look beyond
Google Analytics to drive their strategy. Try
these unexpected tools to jump-start your
search success.
