BRI EFS
Join the
CSP Ranks
Next July
News and notes on the
art and business of speaking
RECOMMENDED
READING
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If you’re yearning to know
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download the free
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Beyond the basics,
you’ll learn how to plan,
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Gain the recognition you deserve as a member of the CSP™ (Certified Speaking Professional) Class of 2018! The deadline is fast approaching, but there’s still time
to put together your application. Established in 1980, the CSP is
the speaking profession’s international measure of professional
platform competence. If you’re ready to apply, here are a few
helpful hints:
¢ Know the rules: Have you been a member in good standing
for 12 continuous months? Have you attended one national (NSA
or GSF) event? Are all the clients you plan to ask for an online
evaluation also documented on your presentation spreadsheet?
¢ Build in safety: Submit more than the minimum documentation in case
something can’t be verified or a client doesn’t send in an evaluation on time;
for example, extra presentations, revenue, and online evaluation clients.
¢ Don’t wait: Apply early if possible. All applications must be received by
January 12, 2018. Check the website for updates and to get any questions
answered before submitting your final application and payment.
ABOUT THE CSP: Find more helpful hints, FAQs, the application, the list
of requirements, and more at NSAspeaker.org/certification. Questions?
Contact Sarah Best at 480-968-2552 or Sarah@NSAspeaker.org.
4 Reasons to Give Away Your Content
Are you giving away information snacks
to sell knowledge meals? People today
are looking for information everywhere—
from their smartphones to their tablets
to their laptops. In an interview with Jill
Schiefelbein, speaker and author Jay
Baer, CSP, shares that you should “take
everything that you know and give it away
a little at a time.” I know, I know. You might
be wondering why people would then want
to pay you to speak or hire you for training?
You (Tube) Have to See This!
Watch the full interview at youtube.com/
watch?v=bfAlE0aD;Y.
make someone a chef!” Just because
people have pieces of your information
doesn’t mean that they know how to put
that information together. That’s where
you come in. Here are four reasons you
should start giving away everything you
have in bite-sized chunks now:
1. Attract new customers.
2. Build trust with potential customers.
3. Build your credibility.
4. Grow your relationship with existing
customers.
Brian Walter, CSP,
CPAE, 2017–2018
NSA President and
CSP Class of 2006
