SWITCH
YOUR NICHE?
PAGE 12
SPEAKER
MARCH 2015
THE ART AND BUSINESS OF SPEAKING
THE
PERFECT
FIT
Selecting an Appropriate Story
WHAT YOU CAN
LEARN
FROM
HANS CHRISTIAN
ANDERSEN
DIFFERENT WAYS TO
TELL A STORY
STORIES
THAT SELL
MERGING
STORY
AND
DATA
SELLING THE
YOU FACTOR
USE STORIES
FOR ONLINE MARKETING
Cover
IFC
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