4 PIVOT POINT
NSA CEO Mary Lue Peck
talks about the association’s
evolution over the past year.
6 INSIGHTS
FROM THE INSIDE
Your gifts to the NSA
Foundation make giving
possible.
8 BRIEFS
News and notes to help
you sell more, save time,
and speak better.
18 OUTSIDE IN
Identifying blind spots and
unconscious biases.
36 WHAT I SEE
Five lessons you learn when
you say yes to NSA Chapter
leadership.
38 IT MATTERS
A lawsuit can happen to
anyone. Are you ready?
40 Q&A TIME
What kind of insurance do
you need and where can you
get it?
42 THE BIG PIC TURE
Saying goodbye and thank
you to a childhood home.
20
Learning from One Another
A giving spirit is the mark of a
successful organization. Six speaking
professionals—three seasoned pros and
three on the rise—share a few teaching
moments and nuggets of advice.
BY JULIE ESCOBAR
24
Off-the-Wall Training
How to leverage content, interaction,
and humor to ensure a successful
workshop.
BY TED JANUSZ, MBA, CSP
26
Recession-Proof Your
Speaking Business
A downshift in the economy doesn’t have
to mean a downshift in your business.
Taking these seven steps now can help
you not only survive the next economic
downturn, but also position your
speaking business for long-term success.
BY MERIDITH ELLIOTT POWELL, CSP, AND
SAM RICHTER, CSP
32
Don’t Leave Your Leave
to Chance
Whether you’re welcoming a new baby
or providing support for loved ones
who are dealing with illness, putting a
good plan in place can help you more
smoothly navigate your family leave.
BY LELIA GOWLAND
FEATURES
STAGES OF SPEAKING
Expert advice for the emerging, established, and experienced speaker
Departments
12 EMERGING
SPEAKERS
Mastering the marketing
trifecta: the right masses,
messages, and mediums.
14 ESTABLISHED
SPEAKERS
The value of pressing
pause to perform primary
research.
16 EXPERIENCED
SPEAKERS
How do you know
when it’s time to scale up
your business?